About World Champ

World Champ has been the official distributor for global badminton brand VICTOR in Singapore since 2012, founded with the vision to become the driving force to better the performance of sports athletes in their game.

Today, World Champ works with both physical and online retailers to make VICTOR products more accessible to badminton enthusiasts and serious players.

Considering the holistic view of its vision, World Champ has also collaborated with the Ministry of Education and other sports clubs (like the Chinese Swimming Club) to organize sporting initiatives for more people to learn and compete in badminton.

These initiatives include the set up of official badminton training academies in various parts of Singapore to enhance the level of play amongst students and adults, and the organization of nationwide tournaments such as the WE Age Group and WE Masters for students and badminton enthusiasts to take part.

Every Accomplishment Starts with the Decision to Try

Our history


For the first time, World Champ will conduct a 3rd tournament in the annual SBA Age Group Badminton Series, officially named as Temasek Club Badminton Age Group Championships 2017.

  • More than S$21,000 worth of cash and prizes to be won
  • Mixed Team event for students introduced

World Champ becomes the local distributor for Coollang Xiaoyu 2.0, which is one of the most advanced activity trackers specially made for the badminton sport, carefully calibrated to sense movements and record sports data so that users can continuously improve your game.

Coollang Xiaoyu2.0 Tech Image